In Glorious Smell-O-Vision

The Story

IN GLORIOUS SMELL-O-VISION! The True Story of the Godfather of Scented Cinema is a SCENTED documentary that tells the story of flamboyant Swiss scientist Hans Laube. 

His Smell-O-Vision! technology made its debut in 1960 with Scent of Mystery, a big-budget Hollywood whodunit with an all-star cast including Peter Lorre and Elizabeth Taylor. 

The film bombed. Scent of Mystery became the first and last film to be presented in Smell-O-Vision! Time Magazine called it one of The 100 Worst Ideas of All Time. 

The reviews were brutal and the process was doomed to be a footnote in cinema history. 

Until now. 

In, IN GLORIOUS SMELL-O-VISION!, Australian filmmaker Tammy Burnstock makes it her mission to give Hans Laube’s maligned process, some 60 years later, another go. To find out if, given the support of Hans’ daughter and a crew of international scent mavericks, Smell-O-Vision! can work. If the feedback from her recent scented screenings at the National Media Museum in England, for the Danish Film Institute in Copenhagen and for the TCM Classic Film Festival at the Cinerama Dome in Hollywood are any indication, the answer is a resounding 

YES. 

Along the way Tammy discovers what went wrong the first time, uncovering a very human story of innovation, heartbreak and redemption. She invites scent artists at the cutting edge of olfactory innovation to weigh in on the future of the scented arts, and to answer an all important question… 

“When it comes to cinema, why not the nose?” 

Co-directed by Emmy-winning and Grammy-nominated Director John Anderson, In Glorious Smell-O-Vision! is available as a special scented event or as a broadcast hour (sans scents). 

The film’s mission is to spread the joy of Smell-O-Vision! while telling the story of the swashbuckling, racecar-driving scientist who dreamed it up 60 years too soon. 

"I didn't understand the picture. I had a cold.” (Comedian Henny Youngman, 1960) 

In Glorious Smell-O-Vision! Website here.

Rating

E

Duration

63 min

Director

Tammy Burnstock

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